Learn More About Lighthouse Advertising
Maximize Your Ad Profit Dollars with Data-Driven Precision
Traditional advertising approaches often leave revenue and profit on the table. Lighthouse Commerce uses advanced data science and granular insights to ensure every advertising dollar works harder for your business.
How It Works
The proprietary Lighthouse platform intelligently blends your business data with real-time market signals to pinpoint the optimal spend for every product, ad type, and keyword. Our approach goes beyond the conventional: we leverage advanced algorithms, detailed measurements, and a relentless focus on financial outcomes to deliver advertising strategies precisely aligned with your goals. For example, the platform will ingest your product-level costs and optimize for true profit dollars, where other approaches optimize for indirect metrics such as RoAS.
Features
Real-Time Bidding Optimization
Our proprietary algorithms update hourly, maximizing profit and revenue at the product level. State-of-the-art models account for confounders and are rigorously tested to ensure each bid delivers the best possible return.
Highly Detailed Strategies
Capture nuanced market shifts by optimizing at the most detailed level: by the ASIN, keyword, match type, placement, and even hour, giving you unprecedented control over your ad spend.
Live Performance Monitoring
Track key performance indicators in real time, quickly identifying and addressing issues to keep campaigns on track.
Strategic Control
You set the marketing strategy: we deliver results. We deliver financial predictions before making critical decisions.
Flexible Growth Strategies
Your business can seamlessly transition between Profit Maximization and Revenue Acceleration with SalesBooster™, tailoring our ads approach for profit, growth, or both.
Continuous Improvement
Our models automatically adapt to new data and trends, ensuring your bids reflect recent performance and the latest market trends.
Why Pick Lighthouse for Ad Optimizations?
Lighthouse will transform your advertising with cutting-edge machine learning and proprietary algorithms that unlock new levels of efficiency, accuracy, and profitability.
Best-in-Class Data Science
Our proprietary platform built by data scientists delivers the most detailed measurements available, optimizing down to the ASIN, keyword, match type, placement, and hour. This level of precision means you identify and capture every opportunity and respond instantly to market shifts.
Unmatched Granularity
With Lighthouse, you gain a true partner. Our experienced data scientists and eCommerce strategists will proactively tailor strategies to ensure you achieve your specific business goals.
Dedicated Team of Experts
Real Client Results
Situation
Fast Growth
A Fortune 200 retailer was growing fast on Amazon but struggled with inefficient, unprofitable ads.
Inefficient & Incomplete Ad Spend
Their agency couldn’t keep up, missing key opportunities and leaving slim-margin products exposed.
Need for Scalable Solution
With tens of thousands of products across almost 1000 brands, the retailer needed a smarter, more granular solution—so they chose Lighthouse.
Lighthouse Solution
Rapid Set-up
Lighthouse onboarded the retailer’s vast catalog in just 3 days.
Smarter Optimization
Campaigns were automatically restructured, new keywords harvested, and advanced machine learning big optimization models applied.
Profit-First Focus
Optimizations focused explicitly on driving profit dollars, accounting for product-level costs and margins.
Transformational Results
Full Revenue Coverage
Ads expanded instantly from 24% to 100% of sales
Efficiency Unlocked
61% less ad spend, but 17% more gross profit
Profit Lifts
+$2.1M annualized profit; ROAS more than doubled (8x → 19x) (see below)
Scalable Results
Gains realized across all brands, categories, and placements
Ready to see what smarter ad investment can do for your business?
How Lighthouse Delivers Relentless Profit Growth
1. Effortless Onboarding & Setup
Effortless Setup
Seamlessly ingest your product catalog, marketing history, and profitability data-no manual work needed.
2. Intelligent, Customizable Foundation
Transparent & Customizable Control
Set your high-level goals and targets; our system handles the details, but you always have full visibility and the ability to fine-tune.
Profit-First Automation
Our system is laser-focused on maximizing your total profit-not just managing a marketing budget.
3. Precision Optimization at Scale
Every Product, Every Keyword, Every Moment
We automatically place the optimal bid for every product on every relevant keyword, all the time-no profits left behind.
Precision Modeling
Proprietary models predict the profit potential of every click, at any bid, for every product-ensuring every dollar works harder.
Twice-Daily Bid Updates
We refresh bids throughout the day to capture changing conversion rates and market conditions, maximizing your returns.
4. Dynamic, Self-Improving Intelligence
Truly Hands-Free Growth
LHC scales your bids and keywords up and down continuously, so you can focus on strategy while the platform handles the rest.
Dynamic, Self-Improving Intelligence
Our platform learns and adapts in real time, refining its approach with every click, sale, and market shift-no human micromanagement required.
Responsive to Market Changes
Whether it’s a new competitor, a seasonal spike, or your own pricing changes, LHC automatically recalibrates to keep you ahead.
5. Continuous Expansion & Opportunity Capture
Continuous Keyword Discovery
Our system constantly scans for new, high-potential keywords and launches targeted ads-expanding your reach without extra effort.
6. Unmatched Scale & Control
Unmatched Scale & Granularity
LHC makes millions of micro-optimizations daily, at a speed and precision impossible with manual or semi-automated systems.
You’re in the Driver’s Seat-When You Want to Be
Enjoy full transparency and control, with the option to intervene or adjust strategy at any time.