Driving Profitability at Scale: Transforming Amazon Ads for a Fortune 200 Retailer
For retailers selling on Amazon, profitable growth can feel like a paradox. Push too hard on advertising, and margins vanish. Pull back, and growth stalls. That was the challenge facing a Fortune 200 retailer with tens of thousands of products on Amazon—and the reason they turned to Lighthouse.
The Situation: Fast Growth, Inefficient Ads
This retailer was expanding quickly but hitting a common wall:
Inefficient Spend – Their agency was overspending without generating profitable returns.
Incomplete Coverage – Only 24% of ASIN revenue was supported by ads, leaving massive revenue opportunities untapped.
Slim Margins – Many products were being promoted at a loss due to lack of cost and margin sensitivity.
With 28,000 products across 817 brands, they needed a more scalable, precise solution than what traditional agencies or bidding tools could provide.
The Lighthouse Solution: Profit-First Optimization
Lighthouse onboarded this vast catalog in just 3 days, automating what would normally take an agency months.
Here’s how:
Data In, Fast – Access to Amazon data was collected in hours.
Smarter Campaign Structure – Campaigns were restructured, keywords expanded 25x, and targeting maximized.
AI-Powered Bidding – Machine learning models optimized bids at the product level, factoring in costs and margins.
Profit Focus – The system prioritized profitability over simple sales—driving growth toward higher-margin products automatically.
Timeline: From Data Access to Launched Bids
The Results: Profitability Unlocked
In just 3 weeks, Lighthouse delivered transformational impact:
61% lower ad spend
+17% increase in gross profit
$2.1M annualized incremental profit
ROAS more than doubled: 8x → 19x
Perhaps most impressively, Lighthouse expanded ad coverage from 24% to 100% of sales and discovered $3.9M in incremental sales opportunities from ASINs with no prior ad history.
A marketing leader at the retailer summed it up:
“No other tool or agency has delivered results this dramatic—Lighthouse truly sets a new standard.”
Why It Mattered
The breakthrough wasn’t spending more—it was spending smarter. By stripping away unprofitable ads and reallocating investment toward the right margins, products, and placements, Lighthouse unlocked scalable growth that traditional tools couldn’t touch.
Takeaway for Retailers
If your Amazon ads feel inefficient—or capped by agency bandwidth—Lighthouse proves there’s a better way. With AI-driven bidding and a profit-first mindset, retailers can win on Amazon not just with more sales, but with measurably stronger financial performance.
Interested in driving profitable Amazon growth? Let’s talk about how Lighthouse can do the same for you.
